After a fifteen minute car ride to the station, an hour long
train ride, and a 25 minute walk through the bustling streets of Manhattan, I
arrive at the doorstep of the massive building that is home to NBC Universal. I
was feeling apprehensive and definitely had a newfound respect for the people
who make that commute every morning. I obtained my visitors pass and took the
elevator up to the 31st floor. After speaking with the receptionist, I was told
I could wait in a seating area. Shortly after, the other two externs arrived
and we chatted about our commute and what the week might have in store. After a
few more anxious minutes of waiting, we were led into a big conference room
with a number of people sitting around a massive table. Everyone introduced
themselves and gave a little background about their life. Some of the people
joked with one another and I began to feel more and more comfortable. Then Nick
Johnson introduced himself and told us about how after graduating from
Gettysburg, he worked at a handful of different places before ending up at NBC.
It was intriguing and a little reassuring to hear about how someone who was in
a similar situation that I’m in now landed at such an amazing company in a
great position. After the meeting we were each assigned to a different
department. I was given the opportunity to shadow a number of people in the Ad
Operations department. At first “Ad Ops,” as it was referred to, was a little
overwhelming being as it is a very computer oriented department. After sitting
with a few Ad Ops employees, I began to grasp a number of the concepts and it
became more interesting once I understood how it worked in to the bigger picture.
At Ad Ops, coordinators essentially take files (either picture or video), which
they call creatives, and set them so they show up in the correct places at the
right times on the NBCSN website. It sounds simple but it is actually very
complicated. One of the coordinators even had me follow a long list of
instructions and go step by step to set a banner and video ad to appear on the
site. So if you happen to be on their website, you may see an ad that I set to
show up. In the following days I sat with employees in three other departments
(sales, sales planning, and marketing). Every person I met could not have been
nicer and everyone was happy to answer any questions I had. Now having gone
through all of the rotations and spending a week there, I would consider myself
lucky to work at a place like NBC Universal.
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